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Universal goes DRM-free
Old 08-10-2007, 05:00 PM     #1 (permalink)
 
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Universal goes DRM-free

Universal has announced that it is abandoning the practice of embedding digital rights management (DRM) software in its music. In a limited trial Universal will strip out the DRM from music sold via some retailers, including Google, Wal-Mart, and Amazon.com. Music sold on iTunes will still have DRM embedded however.

Universal said: "The experiment will run from August to January and analyse such factors as consumer demand, price sensitivity and piracy in regards to the availability of open MP3s."

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News source: vnunet

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