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Management
Posts: 11,508
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Universal goes DRM-free
Universal has announced that it is abandoning the practice of embedding digital rights management (DRM) software in its music. In a limited trial Universal will strip out the DRM from music sold via some retailers, including Google, Wal-Mart, and Amazon.com. Music sold on iTunes will still have DRM embedded however.
Universal said: "The experiment will run from August to January and analyse such factors as consumer demand, price sensitivity and piracy in regards to the availability of open MP3s." Read full story... More... |
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